2023 · 3D Visualisierung · Blender, Marvelous Designer · Videodreh · UX/UI/App Design/Wireframing · Kooperationsprojekt
Canyon Trace
Current Tracking Experience
Tracking with Trace
The Canyon project took place as a cooperation project between Darmstadt University of Applied Sciences and the German bicycle manufacturer Canyon Bicycles. The focus was on linking the digital and real worlds by using different digital technologies with the aim of improving the Canyon Pretail Experience for customers
As an online retailer, Canyon has an average delivery time of several weeks, leaving many customers facing a long wait with limited transparency and communication.
What should be a time filled with anticipation often turns into repeatedly checking the order status, which is unfortunately presented as little more than a one-line update.
Trace offers customers an engaging, visually rich bike-tracking platform that provides detailed insights into their bike’s journey. Customers can regularly follow their bike’s progress from production to delivery, making the waiting period a more immersive and engaging experience.
Tracking
NFT
Furthermore, they also receive an unique and personalized NFT (Non-Fungible Token) along with their bike, which elevates their ownership experience.
With the verifiable authentication of physical ownership that NFTs offer as unique digital items, they enable, an unforgeable proof of ownership, prevent theft and simplify the change of ownership of the bike.
With the verifiable authentication of physical ownership that NFTs offer as unique digital items, they enable, an unforgeable proof of ownership, prevent theft and simplify the change of ownership of the bike.
Prozess
User Surveys
Moodboards
Storyboards
User Journey
3D Modelling in Blender
Visit at Canyon
Casefilm